Big Picture Alliance is a nonprofit in Philadelphia that teaches young kids the art of filmmaking who would otherwise not have access to expensive equipment and expertise. They need a brand that represents their vision and ethos.
The film strip logo concept came about organically during a conversation with the folks at BPA. We wanted to create something that popped without being too obviously representational with "movie" imagery. I think we got something elegant that jumps off the page. The logo also collapses down into an appealing ligature.