//Celebrity Adventure Challenge - Design, Branding, Web Development


Problem:

Coach and Entrepreneur Caitlin Doemner has a concept for an online contest, TV  show, and nonprofit platform "Celebrity Adventure Challenge". She needs a brand that conveys the “have fun and change the world” ethos of her show, plus a web platform that runs the show and regulates online submissions, audience voting, and auditions. 

Solution:

Caitlin wanted an "something that is reminiscent of the spirit of adventure, like around the world in 80 days or Amelia Earhart". I presented a variety of concepts for the logo and ultimately we settled on the airplane.

The website was a crucial part of the show. Contestants could submit their pitches to the website and then vote on who had the best pitch. The person with the most votes would be afforded a spot on the actual program. Each individual user of the site could also raise money via their profile on the site.