//Fancy Wine Co. - Design, Branding, Packaging Design


Problem:

Fancy Wine Co. is a new beverage offering started by 3 top sommeliers from the Washington DC area. They need a brand that pops and differentiates them against other canned sparkling beverage offerings. 

Solution:

I started out with a deep dive brand discovery session. Chas (one of the partners at Fancy Wine Co.) had recently been to Thailand and brought home some exquisite little teacups. When he showed them to me I knew we could make something really special drawing from them as inspiration. The logo is meant to be reminiscent of neon signs which are themselves kind of a subversion of the idea of being "fancy".

 

Fancy-wine-co-can-04-FRONT
Fancy-wine-co-can-04-BACK
Fancy-Wine-Co_Can_Front-Back-2
Fancy-wine-co-can-wrap-04