//Kuma Creative - Design, Branding, Web Design, Business Development

Problem:

I need to create a brand that my colleagues and I can operate under that can serve as both a creative collective and standout creative agency in the southeast.

Solution:

I started out with a deep dive brand discovery session. I wanted to have a lot of meaning associated with the symbols and images used. The name Kuma means “bear” in Japanese (my spirit animal). The ligature is a stylized “K” that is also a modified version of the Norse rune for creativity or creation. The aesthetic is a modern-Appalachian noir with allusions to astrology and mysticism.