//Logos - Design, Branding
To me, a logo is much more than iconography. A good logo tells the story of the brand it represents immediately and without words. Whenever I take on a logo contract we always do a brand deep dive beforehand so I can better connect to the client's vision and intentions. At the end of the process, we have a logo as well as a system of brand standards so visual consistency can be maintained through all mediums and situations.