//T.H.U.M.B Apparel - Web Design, Photography, Branding
After quadrupling their goal on Kickstarter, THUMB needs to connect to their customers and turn the excitement about their product into consistent sales.
Expand on their existing brand with a redesigned website and eCommerce platform
Bring the story and mission of the company to life with images that position T.H.U.M.B as a lifestyle brand, not just a jacket company.
THUMB was able to translate the energy of their Kickstarter campaign into sales. They are still one of the rare Kickstarter backed projects that became a brand with longevity. Today they have brought their socially conscious fashion line to over a quarter-million people.