//T.H.U.M.B Apparel - Web Design, Photography, Branding
Problem:
After quadrupling their goal on Kickstarter, THUMB needs to connect to their customers and turn the excitement about their product into consistent sales.
Solution:
Expand on their existing brand with a redesigned website and eCommerce platform
Bring the story and mission of the company to life with images that position T.H.U.M.B as a lifestyle brand, not just a jacket company.
Results:
THUMB was able to translate the energy of their Kickstarter campaign into sales. They are still one of the rare Kickstarter backed projects that became a brand with longevity. Today they have brought their socially conscious fashion line to over a quarter-million people.
