//Voidwear - Design, Branding, Fashion Design
Problem:
A collaborative project between myself, musician Crywolf, and Ruckus Apparel. The idea is to create a health goth, cyberpunk inspired clothing line that ties into the vibe and aesthetic of Crywolf’s Okami concept and his existing brand.
Solution:
Results:
This is still an ongoing project.
//Uplevel You - Design, Web Development, Branding, CRM
Problem:
Business coaching firm Uplevel You needs a comprehensive membership site as well as branding for their many levels of services and membership programs.
Solution:
Results:
I worked closely with Uplevel You for several years on a number of their projects. During my tenure at Uplevel You we launched more than 5 new products and broke all of their previous revenue records.
//Vita Naturel - Branding, Design, Packaging Design
Problem:
A Korean pharmaceutical company (unnamed due to an NDA) wants to rebrand its Bombyx-Mori based supplements for sale in North America. They need a beautiful brand that resonates with the American market.
Solution:
Results:
Vita Naturel is coming to market this year.
//Apeiron Center - Design, Branding, Multimedia, Operations, Animation, Biofeedback
Problem:
Cutting Edge healthcare company Apeiron has just been formed after a merger between Cynogenix and Source Harmonics. They need to expand their marketing in order to push their concierge genomic testing services as well as create administrative systems that allow them to relocate their company headquarters to Asheville. Additionally, they need help on their proprietary biofeedback systems.
Solution:
//WatchPitch - Design, Branding, Web Design
Problem:
The WatchPitch app needs a brand identity, a look and feel, and a logo that they can use to develop their UX and position their app in the marketplace.
Solution:
Results:
This year WatchPitch has secured its series B and released a beta.
//Rogue - Design, Branding, Fashion Design
Problem:
Create a collaboration with Different WRLD apparel. The goal is to create a high fashion brand with a social and racial justice ethos.
Solution:
Results:
The “Rogue” line continues to be Different WRLD’s most popular and helped them secure a grant for women of color in business.
//Hatchworks - Design, Branding, Interior Design, Web Design, Operations
Problem:
My friends at the Hatch Foundation and I secured funding to create a co-working space. We need a brand and an interior design that work together to create a truly memorable and special experience of the space.
Solution:
Results:
Hatchworks continues to be the coolest and most popular co-working space in Asheville.
//Dutch & Dutch - Design, Marketing
Problem:
Netherlands based speaker company Dutch & Dutch needs to expand their marketing presence in the southeastern united states.
Solution:
Advertisements and marketing to expand their brand. We also collaborated on live listening events and influencer marketing.
Result:
Dutch & Dutch expanded their sales into North America and continue to be respected manufacturers of ultra-high-end speakers. Their redesigned “8C” is available for sale on their website.
//Talent Jam - Design, Branding, Marketing
Problem:
The Kaufman foundation wants to create an economic development initiative centered around an event platform that connects companies that need talent with people that have talent. The event needs a brand that is unique but also universal and scalable.
They also need a website that works as a hub for all the talent jam events around the world.
Solution:
The brand ties into the “dueling pitches” format of the event.
Additionally I helped with the operational aspects of TalentJjam and created a franchise model for Talent Jam that allowed these events to happen all over the world.
Results:
The first run of Talent Jams sold out in advance. The Kaufman Foundation’s dream of connecting people and creating jobs was realized. Today Talent Jam is an internationally syndicated event with variations including events specifically for women and veterans.
//Celebrity Adventure Challenge - Design, Branding, Web Development
Problem:
Coach and Entrepreneur Caitlin Doemner has an idea for an online contest, TV show, and nonprofit platform for her latest venture. It needs a brand that conveys the “have fun and change the world” ethos, plus a web platform that runs the show and regulates online submissions, audience voting, and auditions.
Solution:
//T.H.U.M.B Apparel - Web Design, Photography, Branding
Problem:
After quadrupling their goal on Kickstarter, THUMB needs to connect to their customers and turn the excitement about their product into consistent sales.
Solution:
Expand on their existing brand with a redesigned website and eCommerce platform
Bring the story and mission of the company to life with images that position T.H.U.M.B as a lifestyle brand, not just a jacket company.
Results:
THUMB was able to translate the energy of their Kickstarter campaign into sales. They are still one of the rare Kickstarter backed projects that became a brand with longevity. Today they have brought their socially conscious fashion line to over a quarter-million people.
//Kuma Creative - Design, Branding, Web Design, Business Development
Problem:
To create a brand that my colleagues and I can operate under that can serve as both a creative collective and standout creative agency in the southeast.
Solution:
I started out with a deep dive brand discovery session. I wanted to have a lot of meaning associated with the symbols and images used.
The name Kuma means “bear” in Japanese (my spirit animal). The ligature is a stylized “K” that is also a modified version of the Norse rune for creativity or creation. The aesthetic is a modern-Appalachian noir with allusions to astrology and mysticism.
Results:
Kuma Creative operated for 4 years and had many excellent clients during that time.
//Connect AVL - Graphic Design, Web Design
Problem:
Create a website and brand for networking site Connect AVL and entrepreneur Ryan Naylor.
Solution:
//Christine Kane - Design, Branding, Web Design, Marketing
Problem:
Coach and entrepreneur Christine Kane needs a website, blog, and brand to connect with her target demographic and generate leads.
Solution:
Result:
Christine regularly finds new 6-figure clients on her website and is on track for a record-setting year of revenue. The lead magnet on the site has proven to be a crucial part of her sales funnel. Her clients love her new brand.
//SciPhy Systems - Design, Branding, Web Design
Problem:
Lab equipment and cannabinoid distillation company Sciphy Systems is primed to achieve market dominance in the rapidly growing cannabis industry. They need a brand and web presence that connects with customers and stands out against their competition.
Solution:
Result:
Sciphy Systems has exploded since its brand redesign they cleared over “x” in revenue “x%” up from their previous year.
Hi, I’m Daniel Kairoff. I’m a graphic designer, creative director, new media artist, and musician.
I grew up in North Carolina, and from a young age, I've been obsessed with making things. In school, the blank lines in my notepad always looked more like sketchbook paper to me. I was always enthralled with the act of putting pen to paper and creating something that did not exist before.
In college, I discovered the power and finesse of new media and computer animation. I fell in love with graphic design as a compelling means of wordless storytelling. After graduating and working as a touring musician for a few years, I took my first job as an animator. Soon after, I started my own business and began to explore my capacity as an entrepreneur as well as an artist.
Since then, I've been fortunate to work with many great clients and creatives. I am not in the process of moving to New York City and I’m excited to begin this new chapter in my creative career.
I hope you enjoy the site. Feel free to peruse a selection of my work, download my resume, or direct message me to start a conversation!